Background
My passion for art and design started in middle school when I joined the yearbook staff. I was first introduced to the elements of design through hand-crafted layouts called paste-ups or mechanicals. By my senior year, I was elected senior editor for our award-winning yearbook, which fueled my pursuit of the creative path in college.
Graduating from the University of Alabama's College of Communication and Information Sciences was truly rewarding. My majors in advertising and public relations (APR) and psychology, enables me to connect with clients’ on a more deeper level. Completing projects is a heartwarming accomplishment, as I watch clients' ideas transform into tangible products we both take pride in developing.
BA Communications
Advertising & Public Relations
Computer Tech & Applications
Psychology
How does my background help you?
Technology has significantly improved many aspects of our daily lives. However, this rapid advancement has also presented new challenges. Most days, I find myself mixing up the names of my three kids and various virtual assistants when assigning tasks, a testament to our growing reliance on technology.
One downside to this abundance of information is the lack of follow-through and commitment to continuing education. While it's possible to watch countless tutorials and attempt to create your own content, the risk of errors and inexperience remains high.
My intent isn't to discourage anyone from exploring their creativity; instead, it's important to recognize that understanding design concepts, techniques, and the psychology behind visual elements takes time, practice, and proper education.
In the world of design, it's crucial to grasp concepts like strokes, color theory, formatting, and layout principles. Knowledge of these elements can significantly impact the final outcome of a project.
I am more than happy to share my insights and experiences from my two degrees and twenty years in the industry. My background has provided me with a strong foundation that goes beyond what one might learn from a week of online tutorials.
In the end, technology can be a powerful tool for aspiring designers, but it cannot replace the value of experience and dedication to one's craft.