vector and raster files explained
Please read the free resources below to explain the differences between raster files and vector files. There are also tips for selecting an artist for your needs. Arm yourself with industry standards to best advocate for your needs.
how to pick a graphic designer?
There are thousands of skilled artists that are more than capable of helping you with your design. I specialize in 2D vector art. If you are looking for 3D or realism art, or simply want to compare prices, I suggest checking Fiverr for artists. I would love the opportunity to develop your vision. As a Mom to three littles, I understand the necessity to shop.
It’s important to do your research before hiring an artist. Quality and prices differ based on skill and experience. Learn the questions to ask artists to ensure your product is properly formatted. Digital artwork is an exciting field many enjoy. The downside arises from enthusiasts producing artwork for hire when they do not understand the requirements for the intended medium. Always ask for a portfolio and check for any tangible productions. You can see mine here.
Client Education
What is vector art?
Vector art means the file can scale without losing quality. Whether you want to stretch across a billboard or shrink to a penny, your art will retain it’s crisp, clear lines. Industry standard vector files end with the extension .ai, but can also include . eps, .svg, and .pdf.
This is assuming the person that created that file didn’t upload raster (non-vector) images in efforts to convert the file. That won’t work.
Adobe Creative Suite is the industry standard for design work. You can check out their detailed explanation here that really breaks down the mechanics of vector art if you’re prone to exploring rabbit holes like me. The TLDR is math and geometric shapes create vector art with fancy tools that look like pens and paintbrushes.
What is raster art?
Raster art is art created with a series of tiny dots, bubbles, or pixels. These files must be formatted for their intended output (hard copy.) If you have a great raster file created to the size of a Mardi Gras bead, and decide you want to print that file on a large vinyl sign to hang outside of a building, the file may become pixilated. This is because the tiny dots used to create the art have increase past their intended output design and now create a jagged and/or low-resolution image.
This does not mean raster art is bad, poor quality, or less desired. When formatted appropriately, a .png or .jpeg is easily shareable typically a smaller file size and looks exactly like the vector art. It’s like buying a shirt for a newborn with a printed image and trying to force it across an adult’s chest. That image is going to be distorted.
